Reel life isn’t as simple as it looks. As consumers flip through every drama, laugh, cut, zoom & transition, the creators behind the screen are doomed to make each scroll …
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In 2026 Influencer Marketing is no longer optional. Across categories, from fashion to lifestyle to real estate to health to beauty, brands are now allocating anywhere between 20 and 45% …
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BrandsFeaturedOp-Ed
The rise of founders-as-influencers: An interest journey of “influence” in marketing
The Long Arc of Influence Influence in marketing pre-dates social media. As far back as ancient Rome when star gladiators became celebrities-endorsing goods from olive oil to wine. “Influence” has …
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CreatorLatest NewsOp-Ed
Why do we love to hate influencers? Legit worry or Sour Grapes? Time to appreciate Influencers?
In the last 5 years, the world around us has changed in many ways. One key change has been the rise of influencers, aka content creators, and how aggressively we …
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In the world of social media, likes and comments from a celebrity can be a game-changer. For influencer Avneet Kaur ‘one like’ from cricket legend Virat Kohli proved to be …
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“Storytelling is an art, powered by the imagination of the human mind. There isn’t a stronger connection between people than storytelling…” In the brand and influencer marketing ecosystem, storytelling and …
