Team IIGC

India’s highest office is asking creators to use their influence for public good, even as authorities question how that influence is used to promote surrogate products and betting platforms. This …

The agreement was for one Reel. By launch day, the creator had delivered a 30-second master, cutdowns, reframed versions, language edits, alternate CTAs, a clean export, a thumbnail and raw …

Your creator campaign has gone viral, people want the product, and someone has already asked, “Where can I order this?” The problem is that the product is unavailable in the …

Cricket has been at the forefront of sports, national pride, and marketing for as long as we can remember. The famous Cadbury’s “Kuch Khaas Hai” Ad campaign was at the …

It’s the creator’s world, and we’re just scrolling through it.  2026 marks a decade of influencers driving social media trends and standards. What started as a handful of creators swearing …

Reel life isn’t as simple as it looks. As consumers flip through every drama, laugh, cut, zoom & transition, the creators behind the screen are doomed to make each scroll …

In 2026 Influencer Marketing is no longer optional. Across categories, from fashion to lifestyle to real estate to health to beauty, brands are now allocating anywhere between 20 and 45% …

The most awaited months of the year are here, and brands are busy lighting up their social media feeds with influencer content. The festive season has been crowned as the …

In the last 5 years, the world around us has changed in many ways. One key change has been the rise of influencers, aka content creators, and how aggressively we …