Team IIGC

It’s the creator’s world, and we’re just scrolling through it.  2026 marks a decade of influencers driving social media trends and standards. What started as a handful of creators swearing …

Reel life isn’t as simple as it looks. As consumers flip through every drama, laugh, cut, zoom & transition, the creators behind the screen are doomed to make each scroll …

In 2026 Influencer Marketing is no longer optional. Across categories, from fashion to lifestyle to real estate to health to beauty, brands are now allocating anywhere between 20 and 45% …

The most awaited months of the year are here, and brands are busy lighting up their social media feeds with influencer content. The festive season has been crowned as the …

In the last 5 years, the world around us has changed in many ways. One key change has been the rise of influencers, aka content creators, and how aggressively we …

In the world of social media, likes and comments from a celebrity can be a game-changer. For influencer Avneet Kaur ‘one like’ from cricket legend Virat Kohli proved to be …

Create to influence and leave a long-lasting impact but not to defame. Till last year, content creation was all about influencing the audience with positive content. Recently, an increasing number …

The Indian Influencer Governing Council (IIGC) has monitored defamatory content creators and helped in removal of 100 reels in the last six days for violating the ‘Defluence’ code.. This move …

“Storytelling is an art, powered by the imagination of the human mind. There isn’t a stronger connection between people than storytelling…” In the brand and influencer marketing ecosystem, storytelling and …