The report finds creators moving beyond promotions to help brands build trust, drive consideration and conversions, and support launches, acquisition and e-commerce growth.
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News
15-25% of brand marketing budgets moving towards creator economy: IIGC
by Team IIGCby Team IIGC 0 minutes readThe survey of more than 100 brands and marketers points to a shift from one-off influencer campaigns to long-term partnerships focused on consumer trust, conversions and measurable business outcomes. | …
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Creator economy attracts 15 to 25 per cent of brand marketing budgets, says IIGC
by Team IIGCby Team IIGC 0 minutes readSurvey of more than 100 brands and marketers signals a shift towards long-term creator partnerships and measurable business outcomes | Indian Television – October 14, 2026
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15–25% of Brand marketing budgets are moving towards creator economy: IIGC Report
by Team IIGCby Team IIGC 0 minutes readSurvey of 100+ brands and marketers highlights the shift towards long-term creator partnerships, measurable business outcomes and strategic collaborations by MN4U Bureau – October 14, 2026