Create to influence and leave a long-lasting impact but not to defame. Till last year, content creation was all about influencing the audience with positive content. Recently, an increasing number…
The Indian Influencer Governing Council (IIGC) has monitored defamatory content creators and helped in removal of 100 reels in the last six days for violating the ‘Defluence’ code.. This move…
“Storytelling is an art, powered by the imagination of the human mind. There isn’t a stronger connection between people than storytelling…” In the brand and influencer marketing ecosystem, storytelling and…
Indian Influencer Governing Council launches landmark Code of Standards for Consumers – Empowering the digital audience like never before! In its endeavor towards creating a safer and more transparent influencer…
While supporting the court’s decision, Indian Influencer Governing Council encourages open and constructive conversations between brands and influencers. This dialogue can help prevent misunderstandings, address concerns, and promote transparency in…
The Indian Influencer Governing Council‘s Bombay Meet-up, which was held on April 12th, brought together a powerful mix of voices to reflect the changing dynamics of creator economy and the…
In a defining moment for India’s influencer ecosystem, the Indian Influencer Governing Council (IIGC) has officially launched the country’s first-ever Code of Standards for Influencers. It’s a framework designed to…
The Indian Influencer Governing Council (IIGC) is closely monitoring the Income-tax Bill 2025, which aims to modernize India’s tax framework by simplifying laws and enhancing digital integration. This bill introduces…