Creator economy draws 15–25% of brand marketing budgets: IIGC
The report finds creators moving beyond promotions to help brands build trust, drive consideration and conversions, and support launches, acquisition and e-commerce growth.
The report finds creators moving beyond promotions to help brands build trust, drive consideration and conversions, and support launches, acquisition and e-commerce growth.
The survey of more than 100 brands and marketers points to a shift from one-off influencer campaigns to long-term partnerships focused on consumer trust, conversions and measurable business outcomes. |…
By MB Newsdesk – October 14, 2026
Survey of more than 100 brands and marketers signals a shift towards long-term creator partnerships and measurable business outcomes | Indian Television – October 14, 2026
Survey of 100+ brands and marketers highlights the shift towards long-term creator partnerships, measurable business outcomes and strategic collaborations by MN4U Bureau – October 14, 2026