You send a restaurant reel to the family WhatsApp group and someone suggests Sunday lunch. Someone else asks whether there is parking and just like that the creator’s recommendation has…
India’s highest office is asking creators to use their influence for public good, even as authorities question how that influence is used to promote surrogate products and betting platforms. This…
The agreement was for one Reel. By launch day, the creator had delivered a 30-second master, cutdowns, reframed versions, language edits, alternate CTAs, a clean export, a thumbnail and raw…
Your creator campaign has gone viral, people want the product, and someone has already asked, “Where can I order this?” The problem is that the product is unavailable in the…
Cricket has been at the forefront of sports, national pride, and marketing for as long as we can remember. The famous Cadbury’s “Kuch Khaas Hai” Ad campaign was at the…
It’s the creator’s world, and we’re just scrolling through it. 2026 marks a decade of influencers driving social media trends and standards. What started as a handful of creators swearing…
Reel life isn’t as simple as it looks. As consumers flip through every drama, laugh, cut, zoom & transition, the creators behind the screen are doomed to make each scroll…
In 2026 Influencer Marketing is no longer optional. Across categories, from fashion to lifestyle to real estate to health to beauty, brands are now allocating anywhere between 20 and 45%…
Clarity on payments, IP ownership and structured dispute resolution mechanism to reduce ambiguity in brand-creator contracts New framework aims to address artificially inflated metrics, morality and informal exit practices New…
The average Indian consumes more than 300 pieces of content daily. This leads to fading attention and content exhaustion. So, how can influencers and brands create content that gets noticed?…