Is the Creator Industry Key to IPL Marketing Today & Tomorrow?
Cricket has been at the forefront of sports, national pride, and marketing for as long as we can remember. The famous Cadbury’s “Kuch Khaas Hai” Ad campaign was at the…
Cricket has been at the forefront of sports, national pride, and marketing for as long as we can remember. The famous Cadbury’s “Kuch Khaas Hai” Ad campaign was at the…
It’s the creator’s world, and we’re just scrolling through it. 2026 marks a decade of influencers driving social media trends and standards. What started as a handful of creators swearing…
Reel life isn’t as simple as it looks. As consumers flip through every drama, laugh, cut, zoom & transition, the creators behind the screen are doomed to make each scroll…
In 2026 Influencer Marketing is no longer optional. Across categories, from fashion to lifestyle to real estate to health to beauty, brands are now allocating anywhere between 20 and 45%…
Clarity on payments, IP ownership and structured dispute resolution mechanism to reduce ambiguity in brand-creator contracts New framework aims to address artificially inflated metrics, morality and informal exit practices New…
The average Indian consumes more than 300 pieces of content daily. This leads to fading attention and content exhaustion. So, how can influencers and brands create content that gets noticed?…
The Long Arc of Influence Influence in marketing pre-dates social media. As far back as ancient Rome when star gladiators became celebrities-endorsing goods from olive oil to wine. “Influence” has…
The most awaited months of the year are here, and brands are busy lighting up their social media feeds with influencer content. The festive season has been crowned as the…
In the last 5 years, the world around us has changed in many ways. One key change has been the rise of influencers, aka content creators, and how aggressively we…
In the world of social media, likes and comments from a celebrity can be a game-changer. For influencer Avneet Kaur ‘one like’ from cricket legend Virat Kohli proved to be…