Clarity on payments, IP ownership and structured dispute resolution mechanism to reduce ambiguity in brand-creator contracts New framework aims to address artificially inflated metrics, morality and informal exit practices New…
The average Indian consumes more than 300 pieces of content daily. This leads to fading attention and content exhaustion. So, how can influencers and brands create content that gets noticed?…
The Long Arc of Influence Influence in marketing pre-dates social media. As far back as ancient Rome when star gladiators became celebrities-endorsing goods from olive oil to wine. “Influence” has…
The most awaited months of the year are here, and brands are busy lighting up their social media feeds with influencer content. The festive season has been crowned as the…
In the last 5 years, the world around us has changed in many ways. One key change has been the rise of influencers, aka content creators, and how aggressively we…
In the world of social media, likes and comments from a celebrity can be a game-changer. For influencer Avneet Kaur ‘one like’ from cricket legend Virat Kohli proved to be…
Create to influence and leave a long-lasting impact but not to defame. Till last year, content creation was all about influencing the audience with positive content. Recently, an increasing number…
The Indian Influencer Governing Council (IIGC) has monitored defamatory content creators and helped in removal of 100 reels in the last six days for violating the ‘Defluence’ code.. This move…
“Storytelling is an art, powered by the imagination of the human mind. There isn’t a stronger connection between people than storytelling…” In the brand and influencer marketing ecosystem, storytelling and…
Indian Influencer Governing Council launches landmark Code of Standards for Consumers – Empowering the digital audience like never before! In its endeavor towards creating a safer and more transparent influencer…