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Virat’s ‘viral’ effect is organic influencer marketing at its best!

by Team IIGC
0 comments 2 minutes read

In the world of social media, likes and comments from a celebrity can be a game-changer. For influencer Avneet Kaur ‘one like’ from cricket legend Virat Kohli proved to be a turning point in her online journey. The simple gesture catapulted Avneet to fame, earning her over 1 million followers (currently 31.8M+) in a remarkably short span. It also proved that engagement from powerful personalities on social media is a great strategy to boost a social media profile.  

Though Virat liked a fan page post of Avneet Kaur on social media, which was no longer visible after fan frenzy. Virat later clarified that it might have been an algorithmic mistake while clearing his feed but by then the social media was totally abuzz. The incident occurred on May 1, 2025 which sparked conversations on social media.

What it actually did: The news skyrocketed and boosted Avneet’s brand profile emphasizing the power of engagement. She gained followers and attention from various brands.

The Power of Virat’s Like

Though it may not have been intentional but when Virat Kohli, one of India’s most beloved sports icons, liked Avneet’s post, it sent a ripple effect through the social media landscape. The like not only validated Avneet’s content but also introduced her to Virat’s massive fan base. As a result, Avneet’s follower count skyrocketed, and her engagement rates soared. Her brand value boosted generating interest in her brand collaborations and endorsement deals.

A Boost to Avneet’s Online Presence

Avneet gained over a million new followers. The sudden surge in followers brought Avneet’s content to the forefront, attracting the attention of brands, collaborators, and fans. Her online presence expanded exponentially, opening doors to new opportunities and collaborations. Avneet’s story serves as a testament to the power of influencer marketing and the impact of a well-timed endorsement.

Riding the Wave of Virality

Avneet’s rise to fame highlights the importance of leveraging social media platforms effectively. By capitalizing on the virality of Virat’s like, Avneet was able to ride the wave of attention and build a substantial following. Her experience demonstrates that with the right strategy and a bit of luck, influencers can achieve remarkable success in the digital landscape.

In Avneet’s case – organic marketing served as an inspiration to aspiring influencers and content creators. It showcases the potential of social media platforms and the impact of influencer endorsements and organic engagement. Avneet’s experience offers great insights into the power of virality and the importance of leveraging online opportunities effectively.

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