The ‘One-Night Stand’ Era of Influencer Marketing Is Dead.
In 2026 Influencer Marketing is no longer optional. Across categories, from fashion to lifestyle to real estate to health to beauty, brands are now allocating anywhere between 20 and 45%…
In 2026 Influencer Marketing is no longer optional. Across categories, from fashion to lifestyle to real estate to health to beauty, brands are now allocating anywhere between 20 and 45%…
The Long Arc of Influence Influence in marketing pre-dates social media. As far back as ancient Rome when star gladiators became celebrities-endorsing goods from olive oil to wine. “Influence” has…
The most awaited months of the year are here, and brands are busy lighting up their social media feeds with influencer content. The festive season has been crowned as the…
The Indian Influencer Governing Council (IIGC) is closely monitoring the Income-tax Bill 2025, which aims to modernize India’s tax framework by simplifying laws and enhancing digital integration. This bill introduces…