The Long Arc of Influence Influence in marketing pre-dates social media. As far back as ancient Rome when star gladiators became celebrities-endorsing goods from olive oil to wine. “Influence” has …
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The Secret Sauce of Festive Year 2025: Influencer Reels, Brand Deals, and Festive Feels.
by Team IIGCby Team IIGC 3 minutes readThe most awaited months of the year are here, and brands are busy lighting up their social media feeds with influencer content. The festive season has been crowned as the …
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BrandsBusinessFeatured
Navigating the New Tax Law 2025 with Ease: Influencer Governing Council (IIGC)’s Assurance for Influencers
by Team IIGCby Team IIGC 2 minutes readThe Indian Influencer Governing Council (IIGC) is closely monitoring the Income-tax Bill 2025, which aims to modernize India’s tax framework by simplifying laws and enhancing digital integration. This bill introduces …