In the last 5 years, the world around us has changed in many ways. One key change has been the rise of influencers, aka content creators, and how aggressively we …
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CreatorEntertainmentOp-EdPOV
Virat’s ‘Viral’ Effect is Organic Influencer Marketing at its Best!
by Team IIGCby Team IIGC 2 minutes readIn the world of social media, likes and comments from a celebrity can be a game-changer. For influencer Avneet Kaur ‘one like’ from cricket legend Virat Kohli proved to be …
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BrandsCreatorExpert Take
Defluence or Defame: Sensationalism is Spoiling the Content Game
by Team IIGCby Team IIGC 4 minutes readCreate to influence and leave a long-lasting impact but not to defame. Till last year, content creation was all about influencing the audience with positive content. Recently, an increasing number …
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BrandsCreator
Defluence Code Violations: IIGC helps Removal of 100 Reels in last 6 days
by Team IIGCby Team IIGC 1 minutes readThe Indian Influencer Governing Council (IIGC) has monitored defamatory content creators and helped in removal of 100 reels in the last six days for violating the ‘Defluence’ code.. This move …