The Long Arc of Influence Influence in marketing pre-dates social media. As far back as ancient Rome when star gladiators became celebrities-endorsing goods from olive oil to wine. “Influence” has …
-
BrandsBusinessFeaturedLatest News
The Secret Sauce of Festive Year 2025: Influencer Reels, Brand Deals, and Festive Feels.
The most awaited months of the year are here, and brands are busy lighting up their social media feeds with influencer content. The festive season has been crowned as the …
-
CreatorLatest NewsOp-Ed
Why do we love to hate influencers? Legit worry or Sour Grapes? Time to appreciate Influencers?
In the last 5 years, the world around us has changed in many ways. One key change has been the rise of influencers, aka content creators, and how aggressively we …
-
In the world of social media, likes and comments from a celebrity can be a game-changer. For influencer Avneet Kaur ‘one like’ from cricket legend Virat Kohli proved to be …
-
Create to influence and leave a long-lasting impact but not to defame. Till last year, content creation was all about influencing the audience with positive content. Recently, an increasing number …
-
The Indian Influencer Governing Council (IIGC) has monitored defamatory content creators and helped in removal of 100 reels in the last six days for violating the ‘Defluence’ code.. This move …
-
“Storytelling is an art, powered by the imagination of the human mind. There isn’t a stronger connection between people than storytelling…” In the brand and influencer marketing ecosystem, storytelling and …
-
BrandsBusinessFeatured
Navigating the New Tax Law 2025 with Ease: Influencer Governing Council (IIGC)’s Assurance for Influencers
The Indian Influencer Governing Council (IIGC) is closely monitoring the Income-tax Bill 2025, which aims to modernize India’s tax framework by simplifying laws and enhancing digital integration. This bill introduces …
