15-25% of brand marketing budgets moving towards creator economy: IIGC
15.10.2026, page no 16
15.10.2026, page no 16
The Indian Influencer Governing Council has found that 15 to 25 per cent of brand marketing budgets are moving towards the creator economy, in a survey of more than 100…
Indian brands allocate 15–25% of marketing budgets to the creator economy, with IIGC highlighting long-term partnerships, consumer trust and measurable business outcomes.
14th October, 2026 – GURUGRAM, INDIA: The Indian Influencer Governing Council (IIGC), through its Industry Discussion Report of 100+ brands and marketers, highlights a fundamental shift in India’s marketing landscape,…
The report finds creators moving beyond promotions to help brands build trust, drive consideration and conversions, and support launches, acquisition and e-commerce growth.
The survey of more than 100 brands and marketers points to a shift from one-off influencer campaigns to long-term partnerships focused on consumer trust, conversions and measurable business outcomes. |…
By MB Newsdesk – October 14, 2026
Survey of more than 100 brands and marketers signals a shift towards long-term creator partnerships and measurable business outcomes | Indian Television – October 14, 2026
Survey of 100+ brands and marketers highlights the shift towards long-term creator partnerships, measurable business outcomes and strategic collaborations by MN4U Bureau – October 14, 2026
Your festive reel worked. Can the brand run it as an ad, and who decides? You post a festive sponsored video on Monday. By Friday, it’s performing well, and the…