Team IIGC

In the last 5 years, the world around us has changed in many ways. One key change has been the rise of influencers, aka content creators, and how aggressively we …

In the world of social media, likes and comments from a celebrity can be a game-changer. For influencer Avneet Kaur ‘one like’ from cricket legend Virat Kohli proved to be …

Create to influence and leave a long-lasting impact but not to defame. Till last year, content creation was all about influencing the audience with positive content. Recently, an increasing number …

The Indian Influencer Governing Council (IIGC) has monitored defamatory content creators and helped in removal of 100 reels in the last six days for violating the ‘Defluence’ code.. This move …

“Storytelling is an art, powered by the imagination of the human mind. There isn’t a stronger connection between people than storytelling…” In the brand and influencer marketing ecosystem, storytelling and …

Indian Influencer Governing Council launches landmark Code of Standards for Consumers – Empowering the digital audience like never before! In its endeavor towards creating a safer and more transparent influencer …

While supporting the court’s decision, Indian Influencer Governing Council encourages open and constructive conversations between brands and influencers. This dialogue can help prevent misunderstandings, address concerns, and promote transparency in …

The Indian Influencer Governing Council‘s Bombay Meet-up, which was held on April 12th, brought together a powerful mix of voices to reflect the changing dynamics of creator economy and the …

In a defining moment for India’s influencer ecosystem, the Indian Influencer Governing Council (IIGC) has officially launched the country’s first-ever Code of Standards for Influencers. It’s a framework designed to …