The Indian Influencer Governing Council (IIGC) has monitored defamatory content creators and helped in removal of 100 reels in the last six days for violating the ‘Defluence’ code.. This move aims to maintain integrity in influencer marketing, protect brands, and uphold industry standards.
IIGC’s research observed a significant increase in the number of cases violating the Defluence code.
Taking a recent case as an example
The Indian Influencer Governing Council (IIGC) successfully flagged a defamatory reel created by a lifestyle influencer and also a registered nutritionist. The creator violated Section 6.2 of Defluence and wrongly targeted and defamed several reputed brands like Burger King, McDonalds and Dominos.
Action Taken by IIGC:
An immediate official message was sent to the creator highlighting the breach of the Code of Standards. The creator responded promptly and voluntarily removed the content from their profile. Potential damage to brand reputation was successfully averted. The incident served as a reminder to the community about the importance of ethical and mindful influence.
For hundreds of such reels in past 6 days, IIGC ensured prompt action and adherence to the Code of Standards for Influencers.
IIGC’s swift action ensured:
- Removal of content from creator’s profile.
- Prevention of further damage to the brands’ reputation.
- Promotion of ethical content creation practices.
- Indian Influencer Governing Council is actively monitoring thousands of content pieces each day with the commitment to maintaining integrity and transparency in influencer marketing, protecting brands, and upholding industry standards. It is equally imperative for influencers and brands to prioritize ethical content creation practices.
For better understanding, Download Code of Standards for Influencers here.