Clarity on payments, IP ownership and structured dispute resolution mechanism to reduce ambiguity in brand-creator contracts New framework aims to address artificially inflated metrics, morality and informal exit practices New …
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BrandsCreator
How to Survive Content Fatigue and Break through the Noise
by userby user 4 minutes readThe average Indian consumes more than 300 pieces of content daily. This leads to fading attention and content exhaustion. So, how can influencers and brands create content that gets noticed? …
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BrandsFeaturedOp-Ed
The rise of founders-as-influencers: An interest journey of “influence” in marketing
by userby user 4 minutes readThe Long Arc of Influence Influence in marketing pre-dates social media. As far back as ancient Rome when star gladiators became celebrities-endorsing goods from olive oil to wine. “Influence” has …